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8 Steps to Make Your App Idea, a Reality

Posted by Innotical Solutions | 2018-04-13

Make your app idea, a reality – wondering how? Not every idea turns out into the product of our dream. It calls for deep diving into the technologies and gaining insight into the complex process. The process here refers from ideation to conceptualisation to execution. The indispensability quotient of smart phones and mobile devices in our lives is known to all.

Similarly the number of apps available and downloaded on our phones is touching new echelons with every passing day. Both Google’s Play Store for Androids and Apple’s App Store for iOS have gained accolades for bringing together the cluttered apps world.

Wondering how you can succeed in converting your app idea into a real time user friendly one? Here we take you through a quick guide:


Begin with the problem

Is your app idea the one that can do any value addition in the end users’ day-to-day life? Is it capable of relieving someone from his or her troubles’ (tedium, unhappiness, anxiety)? Or can it add something to their life (contentment, enthusiasm, enjoyment)? It is rightly said that the essence of a successful app dwells in its ability. The ability whether it can be a solution to any of customer’s pain areas or not.

Sounds exhilarating then roll up your sleeves and consider the questions like:

  • What happens to be the key aspect of the problem in question?
  • How do people generally react when faced with the specific problem?
  • What made it a problem?
  • What solutions exist for the said problem?

The available channels to reach the answers for the above are numerous. That can definitely bring it to the benefit of your app idea. But what matters is to choose the right way to identify the problem and proceed accordingly.


Delve into your app’s market

It is just the beginning of answering those critical questions on which depends the existence of your app. While you consider placing your app in any app store, you need to contemplate the category where it would be listed. What features will give a cutting edge to your app making it second to none? Finding answers to these paves the appropriate path to kick off towards researching the prospective app’s market.

It is not necessary that one is proficient in carrying out the market research on his/her own. In such a case, employing a specialised agency does the task for you. One of the ways to research the market is to identify the relevant keywords, analyse the competitors’ app with regards to the features offered therein. A quick in-depth analysis of where your competitor’s app stands, what features it offers, what are its reviews will help you in understanding the app market better.

Remember to especially focus on the shortcomings of competitor app. Work on building one that is an improved version offering better features to lure the target audience and retain them too. Making your app a purchasable download is no child’s play. A thorough research of the market is significant for the same followed by deciding upon your target platform.


Identify your prospective app’s category

The intemperance of apps in today’s market makes one thing crisp and clear. If your app idea is just any other one that would bring no improvement to user’s complex lives then just drop it. Having a belief that your app idea is a cool one might not be true to its essence. Therefore to begin with, it is crucial to delineate the purpose of the app, to elucidate who the target users would be and what good will it do to the users or your brand’s reputation, if any.

  • Is it going to be a regular app or a web app?
  • Will it be available on any app store i.e. is it going to be a native app?
  • Will it be an optimised web app that is suitable for smart phone usage too?

Don’t be startled and concentrate on any one before you decide to proceed ahead. Zero upon the detailed components and overall design of the app. This would include elements like colour, type, lines, feelings, tone, rhythm, illustration style, space concept etc. to advance to the next step.


Choose the platform

Jack of all, Master of none holds true here. To begin with, it is quintessential to decide on which platform you would like to target. Depending upon the shortlisted target audience, deciding on the platform becomes a bit easier. Here we are talking about whether you want to build your app for Android users or iOS users. Spend some time reviewing the surveys and research works to choose between the two in terms of the reach, the cost involved and so on.

Like it is believed that iOS is a more preferable platform due to the cost involved and the time it takes to build one. Furthermore, iOS apps are considered to be more convenient as far as the market reach and demographics are concerned as against Android apps. Also choosing the platform happens to be a key determinant in selecting the hardware as well as software for developing the app and its use later.


Assess the cost involved

Depending upon the kind of app you have made certain decisions and identified the key factors. You have decided what to build, the features to be incorporated, the platform chosen and so on to help you get an estimate of how much money is required. Furthermore, the more complex features you choose, the more it would cost you and the more time it will take to be developed. Therefore, the answers you have found for the above points will help you in identifying the cost involved. An app with a complex user interface is bound to cost you more as compared to a simple one.


Create your human assets base

The task does not end at merely finalizing the idea of the app. It is equally important to build an expert team to take care of the development, designing, management, marketing and control part too.  For every single step involved, there is a need of having human assets with respective proficiency to add cutting edge to your app. You should consider yourself fortunate if the task is already taken care of. If not then pull up your socks if the team is yet to be found and finalized.

Decide whether you want to take the pain for searching appropriate candidates on your own. Or else hire an expert agency to provide you the most suitable candidates. Marketing the app to the right audience in the stipulated timeline is significant. Therefore, think twice and then act while you finalize your marketing guys. Same is the case with designing and development team too, you decide how your app will come out to be.


Approach the investors for funding

Raising funds is a thought that comes up to your mind not at this stage but much before. Being a newcomer, it is crucial to present the app idea in a convincing way to the investors. Do your homework well when you plan to pitch your app idea to a prospective investors. On this depends the future existence of the same. The funds required are not just for the designing and development stages. A major portion of the funding would need to be allocated to the marketing phase too.

The range of investments varies according to the scope, the number of users, the target market and much more. Therefore be sure of what your requirements are to avoid any end moment hassles while acquiring funding for your app. Furthermore for the investors, the project should seem a profitable one with good ROIs in less time. Do it on your own. Or loop in an expert agency to help you with raising the required funding. The decision is all yours.


Introduce your App to target audience

Last but not the least, marketing your app with an appropriate campaign is integral for its good performance. At the beginning, you might feel very less funds moving out on marketing your app. But the same would increase as the market for your app starts holding ground. Do not forget to run a demo and invite feedback on the user experience. This will help to overcome the shortcomings, if any. Employ an agency to design a suitable and effective marketing campaign for your app. Isn’t this what would lay a robust foundation from the very start?


Conclusion

Be clear with your thoughts, expectations and channels to be employed throughout the process from ideation to conceptualization to designing to development and final introduction of the app among the target audience.

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