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How to increase your user base with Mobile Apps?

Posted by Innotical | 2018-02-10

With today’s technology it is relatively easy to create a mobile app. What turns out to be a challenge is to make sure that it serves the purpose it has been made for and is successful in receiving positive feedback.

So, your app is published and you are, obviously, very proud of it! Now, what you want next is increase in numbers of users, right?

Let’s understand how that can be done.

There is a huge transformation over the years, with mobile apps acquiring the place which was once solely owned by websites. It won’t be wrong to say that today mobile apps are equivalent to what websites were back in year 2008. Today people spend 90% of their time in mobile applications as compared to a websites. So it’s the right time for you to develop a mobile application and grow your user base.

The challenge lies in is building and maintaining a loyal and engaged user base. For that, your app needs to be highly innovative, competitive and yet unique.

Consider these factors that would help you to enhance your app’s user engagement.

 

1) Easier Onboarding:

Ensure that the first experience is delightful. Show your users what they need. The app should be simple, easily accessible, and have less complication. The first screen they see should give confidence in them to kick off the app and give it a try. If it is difficult for them to Sign Up, there are more chances that they will abandon it. Also we need to ensure that users get prompt assistance, whenever required.

This can be done by considering the following points:

  • A warm welcome to users: Do not take your customers for granted. Instead, make them feel valuable. Greet them with a personal welcome note will do wonders for your business.
  • Easy Sign Up: Make sure that you provide a user friendly interface. Signing up should be a hassle free process with limited information fields, and totally devoid of any confusing functionalities.

 

2) Choose the right design for your mobile app:

The very first thing you need to consider is aligning your mobile design with your corporate design. Your app should be designed on the same platform as your website – use the same theme, colors, the font used in your communication and logos used on your website, etc.  All these things will represent your business identity.

A good app builder is one that helps you save time in the design process.

 

3) Push Notifications:

Push Notifications increase your user retention by a statistics showing form 56% to 180% improvement. It reminds users that they have the app installed and to make the best use of it.  It can help engage users as it gives them a reason to return to app (for example, a discount or promotion on a service/product).

 

4) Referral and Rewards:

Lack of trust is one of the reasons why apps fail to persuade users to be useful for them. On the contrary, a good word about your brand or product from a trusted family member or friend might work like magic.  It could turn a reluctant customer in favor of your product. Sometimes forever!

A few selected tips to get your app referral campaign up and running:

  • Establish a loyal customer base: Don’t target the entire customer base. It could turn out to be an exercise in complete futility. Rather focus on your most active customers, because they wouldn’t mind recommending your app to his or her family and friends.
  • Double-sided Referral Programs: App referral program works fine if they leveraged double-sided referral strategy.  Like it or not, Humans are selfish. (Sure, there are exceptions to this) but they always find “what’s in for me”.

 

5) Regular UPDATES based on user FEEDBACK:

Apps are iterative, whether they are minimum viable products or mature, polished, and fully functional. Updating the app experience with new features and personalized content on regular basis will help keep users interested and engaged. It’s important to monitor analytics, track user behaviour and listen to feedback to establish what features of the app drive usage. This information is essential to product road mapping and helps determine what updates are the most compelling and valuable to users.

It can be done by:

  • Solve user queries rapidly: We must ensure that they get to know what they want without any trouble. If they have a question, it should be cleared promptly. Always provide relevant and updated information. Enabling the ability to provide feedback within the app greatly increases your chance for improvisation.
  • Engage with your users regularly: You need to know exactly who your current users are. It is also important that you are aware of their interaction levels. Give them what they need, encourage them to return to your app and remain active.
  • Track your users’ Behavior: Your app has to be well updated with the latest technological trends. Updating the app with additional features and personalized content on a regular basis will give it a fresh look and feel. Users are sure to remain committed to such well-updated and highly functional apps. You need to keep a constant track of consumer behaviour and effectively monitor user feedback.

 

 6) Marketing:

It is very important to educate the target audience i.e users about the app. For this proper marketing techniques are to be adopted. It can be done using various platforms.

  • Suggest sharing on social media: There are many ways to encourage people to share If you give them the appropriate tools on each page of your app, determine if it holds something valuable to be shared. A simple yet efficient trick of the trade.
  • Promote your app outside of your app: Now’s the time to leverage your web presence, outside of your app! Promote your app on your profile in social networks, and above all, on your website. Create a landing page or an article to introduce your audience to your beautiful app. This will allow you to use the power of SEO. If you manage to get your app featured on other websites, even better! Don’t forget to provide the download links for both stores.

 

These steps will help you transform new users to committed long-time ones and thereby produce more revenue. It’s never too late to make adjustments.

We have a team of specialized skilled app developers. If you want to increase your user base, we will look at your current business and offer tips for app designing solutions.

We will assist you to make your app the best and unique in the market.

 

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