Beautifying the way India buys glasses
We designed and developed Naytr to cater the growing demand of eyewear in India, the market with a CAGR of 28%. We wanted to make the website elegant, clean and fast, keeping in mind the current trend in consumer behaviour which was shifting from health towards fashion.
We were asked to develop a platform for the football community, Peloteando. It helps players, teams, league administrators, stadiums and referees interact with each other to enjoy the sport at a higher level. Making everybody feel like a pro! We developed a cloud based platform to control all the components of the system from player profiles to reserving slots in a stadium. The project is currently in its second phase and we are currently developing the android and ios apps.
Custom Designed Dashboard
Dashboard designed and developed from ground up. All features like uploading products, discounts module, content management, unicommerce integration, payment gateway integration etc were all built in-house.
Minimalist design with grids divided into 3. The page uses lazy loading techniques to load the products faster, keeping the experience swift and free of any distraction.
Drop down list of filters at the top helping the user to decide between brands, frame size, frame type, size, weight and price. Realtime color options given with each product.
Choose from a variety of designs
Product description page with all options following the one click philosophy.
Handcrafting Eyewear for Users
Major challenge for this development was the amount of permutations & Combinations in this industry are unlimited.You can have different n number of lens type, then n number of power of lenses and that too can vary for either eye.
Easy Check out page
The catchy part of any E-Commerce is the ease for a user to complete the purchase and we have made it super easy in Naytr. Despite being numerous steps to customise the Eye wear we have given option to complete the purchase at any point just so that we can finalise the purchase and the customisation can be taken care by the executive.This increases the bounce on the website.
Branding. Wireframing. Prototyping. UX. UI.
AngularJS. Node JS. AWS.
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